Ron Robinson - Radio

 Dishwashing – The Radio Way

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(By Ronald Robinson) In a recent Radio Ink article, the owners of Lifelock were over the top in their praise of, and solid belief in, radio as their go-to advertising medium. It needs to be noted, however, that Lifelock took control of the creative and the delivery of the talent who were presenting the messages.

Country Stations Get Ready

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The Academy of Country Music has announced that open submissions for radio categories of the 52nd Annual Academy of Country Music Awards will begin November 7, with a deadline of December 9. The radio submission period is between Jan. 1, 2016 and Dec. 8, 2016. Here are the categories...

WABC Radio Testing Live Video Streams

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It's typical for radio shows across the country to be broadcast on a local cable TV channel, especially in the sports format. The Wall Street Journal is reporting that WABC will begin testing live streams of three of its shows on the station's website later this month.

How To Successfully Lead In & Manage 10 Markets

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iHeartMedia's Dave Carwile has worked in every position in radio sales and sales management over the past 23 years. He's been an AE, Team Leader, GSM, DOS, NSM, Market Manager, Market President, Regional Market President, and now Region President over 53 radio stations in Virginia, North Carolina, and South Carolina. Carwile has excelled at every level during those 20-plus years and has been promoted to senior executive level positions four times just in the past five years.

Nielsen Hopes To Boost Radio’s Political Revenue With New Data

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All indications, so far, are that radio will be disappointed with its 2016 political revenue when the money is tallied up after election day. Hoping to give radio a last-minute political revenue boost, Nielsen has put together a package of information that matches voter registration data with PPM data in the important states of Florida, North Carolina, and Pennsylvania.

Will Your Company Pass 2017’s Mirror Test?

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Radio Ink is proud to announce that Gordon Borrell, CEO of Borrell Associates, will share his provocative insights and answers to that critical question in a luncheon keynote at Forecast 2017. Forecast will be held on November 16 at the Harvard Club in New York City.

Tournament Raises $200K For Broadcasters Foundation

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The Broadcasters Foundation of America raised $200,0000 during its Celebrity Golf Fundraiser, held recently in New Jersey. Chairman Dan Mason said, “The funds come at a time when more broadcasters than ever are in need of assistance."

Univision To Carry Spurs Games In Spanish

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The San Antonio Spurs announced on Wednesday that Univision's KXTN-FM in San Antonio will serve as the franchise's new official Spanish-language radio station. Play-by-play broadcaster Paul Castro will continue to serve as the Spanish voice of the Spurs, now in his 24th season.

Why Google And Facebook Are Eating Your Digital Lunch

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Those two super companies own a combined 72% share of the digital and mobile media revenue. And one of the reasons why is brilliant. Radio often touts how some of its salespeople have become the marketing arm of local advertisers, relied upon to present marketing solutions that drive customer traffic through the use of radio. Imagine if you were able to embed radio salespeople inside the walls of the largest advertisers in the country, to constantly teach them how, when and why to use radio.
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NPR CEO Touts Big Increases Across The Board

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NPR says its radio broadcasts, podcasts, and digital reporting have all reached new heights in 2016. CEO Jarl Mohn says, “NPR’s increased ratings and digital engagement can be attributed to first-rate journalism, riveting storytelling, revamped newsmagazines, live reporting, and better user platforms."

Our Print Magazine: Radio Ink

October 5, 2026

On the Cover: NYSBA's Heidi Raphael & David Donovan
2026 Radio Wayne Awards Finalists
Sales Tips for Your Best Q4

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