Headlines

(by John Garziglia) A week ago Friday, on January 29, a small but significant slice of broadcast station owners, engineers, and lawyers went wild, filing some 416 or so FM translator modification applications on Day 1 of the 250-mile move filing window.

The story we ran last week about Bobbi Maxwell, who quit her job with Cumulus after her workload became unbearable, generated days of discussion among Radio Ink readers. This weekend Maxwell responded to all of those comments. Here's what she had to say...

(by Wayne Ens) Pro-digital marketing agency Mediative conducted an eye-tracking study to validate how consumers notice display ads on Web pages. Participants of mixed ages were assigned certain search tactics, and the researchers were able to generate heat maps showing the length of time spent looking at various parts of the page.

(By Matt Sunshine) If you’re in sales, you know it’s extremely important to close deals, right? That’s kind of an easy question, but I ask it because it seems as though many salespeople think their job is to have a lot of business in “pending.”

More on our lead story from Thursday which highlighted the plight of 30-year radio vet Bobbi Maxwell (pictured) who decided to quit her on-air job in Cincinnati after her additional work duties became unbearable. The story received a lot of feedback from our readers, including this comment from Jay Allen..

That big flushing sound is your client's money going down the toilet. At least when an advertiser writes a check to a radio station the advertiser knows that advertisement will air and listeners will hear it. The mobile firm Retail just came out with a report that found 60% of the clicks on mobile banner ads are mistakes.

According to a new survey released by The Pew Research Center, 11% of the country turns to radio for information about the 2016 presidential election. Pew surveyed 3,760 adults and 24% said they turn to cable news first.

The Radio Advertising Bureau, Katz and Nielsen hosted a seminar at the Union Station Columbus Club in Washington, DC this week. The networking seminar focused on the 2016 election with executives from the political advertising, media and marketing industries.

With four Institutes in the south and east, Dan Valle's National Radio Talent System now heads to the great Northwest with Institute number five. Hubbard Radio will be the sponsor of the 9-day event to be held at Central Washington University in June.