KOA Denver Extends With Rockies
iHeartMedia Denver and the Colorado Rockies have signed a five-year extension of their radio broadcast agreement that will keep Rockies baseball on KOA NewsRadio 850 AM & 94.1 FM through the 2021 season. Jack Corrigan and Jerry Schemmel will continue as voices of the Colorado Rockies. Corrigan is in his 14th season and Schemmel is in his sixth.
Why Are Listeners Listening To You?
To hear their favorite song is the number one reason according to the Jacobs Tech Survey. 64% of the survey respondents listed that as the number one reason they tuned in to their favorite radio station. That was followed by listening to their favorite host at 58%.
Podcasting Up, Pandora Listening Down
That's according to the Jacobs Media 12th annual Tech Survey which was conducted between January 19 and February 22. Jacobs surveyed media habits of listeners from 245 radio stations in 12 formats with 39,500 respondents.
Community Broadcasters Closes on Glory Stations
The FCC has approved the sale of four Glory Communications stations purchased by Community Broadcasters, co-owned and operated by Jim Leven and Bruce Mittman. The four stations are located in South Carolina.
The Three Objectives Of Advertising
(By Bob McCurdy) Why do most advertising campaigns stick with a single-length commercial throughout a schedule regardless of the length of flight, rarely rotating in shorter-length creative as the campaign progresses? We believe there’s a sound psychological and media rationale to consider doing so more frequently.
Carrying The Torch For Radio
(By Buzz Knight) I was fortunate last week to be asked to participate on the nominating committee for the National Radio Hall of Fame which, if you didn't know, is based in Chicago, Illinois. The legendary radio executive Kraig Kitchen is the chairman of this fine organization, and in speaking with him about my participation I was struck by his passion for carrying the torch for the Hall of Fame mission.
Merlin In The Mix
(By Ronald Robinson) I think most radio people would agree: We seldom, if ever, have the conversation about the innate power of radio and how it unquestionably impacts the minds and emotions of listeners. That radio, in spite of its worst efforts, still maintains a mid-90s-percent penetration speaks directly to this innate power of the medium.
Entercom Brings Elroy Smith Aboard In San Francisco
Elroy Smith will occupy a newly created position of Operations Manager and PD for KBLX-FM and KRBQ-FM as part of an Entercom reorganization in that market. Stacy Cunningham and Trevor Simpson are out as a result of the change.
Oxenford Tackles The Pre-1972 Dilemma
Broadcast attorney David Oxenford brilliantly details the impact the pre-1972 sound recordings issue might have on broadcasters. The issue is back after the US Court of Appeals for the Second Circuit deferred its consideration of an appeal of a District Court’s decision that New York law included a public performance right for pre-1972 sound recordings.
“How Sellers” Are Better Than “Why Sellers”
(By Matt Sunshine) Allow me to describe a scenario that many salespeople find themselves in every day where I find sellers can get easily trapped. The client or prospect asks a simple question like, “Why should I buy your product or service?”
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