Several panels took place at the same time at the conference yesterday. Here are just a few of the details from the event Paul Rotella and his team organized. Radio Ink Publisher Deborah Parenti led a lively panel at the NJBA Conference Thursday called “Successful Women in Radio.”
Parenti’s panel brought together a group of professionals from a diverse spectrum of radio, including on air, research, marketing and public relations and entrepreneurship. The conversation focused on the opportunities and the challenges women face in rising through the ranks of the industry.
Everything from appearance to finding balance in today’s 24/7 work environment was addressed in front of an enthusiastic audience of students and young professionals. Panelists included: Kelly Harrington, Communications Manager at Reach Media; Danielle Lin, host of the syndicated Danielle Lin Show; WFAN/CBS Sports Radio Anchor Erica Herskowitz; Stacey Lynn Schulman, EVP/Strategy & Analytics, Katz Media Group and Robyn Walensky of The Blaze.
At the same time, at Cumulus Media GM Glenn Tacinelli’s ‘Lower the Window and Crank Up the Radio!’ panel, an automotive executive, a dealer and a buyer told the NJ sellers in the audience that they DO want immediate results in foot traffic to the showroom and hits on their website and they want immediate, measurable results that continue beyond their schedule. Differentiating the dealerships through creative ads was discussed, to both make the dealer more accessible and as a way to measure the ad schedule’s effectiveness in driving traffic.
“Radio and Pure-Plays: Keeping he Ad Dollars That Belong to Us,” presented by Research Director’s Tyler Plahnski, made the case that Pandora and other like entities were not impacting Radio’s value. The sellers attending learned that Pandora’s users typically have radio listening levels higher than the general public and that new Pandora users are not spending less time with the service than in previous years, but that their usage drops significantly after the first twelve months, impressive facts to help keep pure-play providers out of radio budgets.