Reporter Gets Fired After Lawmaker Complains
The University of Tennessee at Chattanooga claims 32 year old Jacqui Helbert was fired for violating journalism ethics. The Times Free Press is reporting that local lawmakers complained about how Helbert reported on a on a state transgender bathroom bill.
Effective Vs. Efficient In Advertising
(By Bob McCurdy) It has been a wild week of media news, led by Verizon, AT&T, Enterprise, GlaxoSmithKline, GM, Walmart, Pepsico, and J&J’s boycott of Google and YouTube due to their inability to safely “traffic” Web advertising. The environment in which some of their banner and video ads were served make commercials airing in radio’s more controversial programs akin to appearing in Ozzie & Harriet.
Taking A Stand: Go Big Or Go Home
(By Jeff McHugh) You must share your authentic point of view with the audience for your radio show or podcast to be memorable. Your point of view includes opinions, emotions, inner thoughts, and/or personal stories. Most media personalities share their point of view cautiously, timidly and politely. Most are afraid of upsetting someone.
Nielsen Responds To Latest Bubba Claims
After we ran our story yesterday updating you on Bubba The Love Sponge's latest counter-claims against the ratings firm, we heard from Nielsen bright and early in the morning. Their statement was short and sweet:
Franchisee’s Turning More And More To Digital
That's according to a new report from Borrell & Associates called "How Franchisees Are Changing Marketing Expenditures." Borrell surveyed 500 local franchise operators and the new report says these franchisees spend 67% more than the typical local business and are heavy buyers of digital, which recently overtook direct mail as their number one media choice.
Detroit Owner Unloads On Former Host
Yesterday, we told you about the drama at WDFD-AM in Detroit regarding the firing of Monica Conyers (she says she quit). WDIV-TV in Detroit got hold of the internal memo station owner Kevin Adell distributed to employees. He gave seven reasons why she was fired, stating, "Monica Conyers is the same person you saw in City Council with her sense of entitlement."
A Call For Innovation
(By Eric Rhoads) In any business, innovation is critical to survival, because no business should be the same as it was a year ago — or five years ago. In radio, innovation should be occurring in at least three areas: how you sell and service your advertisers, how you create content and service your listeners, and how you operate the back end that no one sees.
Advertising Is Key For Radio’s Future
(By Paul Cramer) The “Uber-fication” of society has made it possible to fulfill human desires with ease and convenience. It’s also enabled consumers to be more fickle and to brand-switch near-instantly when they have a poor user experience. The consumer now has an unprecedented amount of control.
iHeartRadio Hits 100 Million User Mark
Look out Pandora and Spotify, iHeartRadio now has 100 million registered users. The company says the app has been downloaded more than a billion times and has 85% brand awareness among consumers.
NAB Adds Another Nine
Just one day after announcing 16 lawmakers have joined the Local Radio Freedom Act, the NAB says nine more have signed on. The LRFA now has 164 cosponsors in the House and 18 in the Senate.















