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Details of a new Nielsen study, commissioned by Westwood One, were released Monday. The focus was listeners who were exposed to a "major motorcycle" brand that ran ads during Westwood One's coverage of the NFL and NCAA basketball. And Pierre Bouvard says the results were outstanding for radio.

We've been reporting for years that businesses have been shifting their ad dollars to digital. It's the shiny new platform and everybody's doing it, often without measuring whether campaigns are even working or not. However, this story might give some of your advertisers pause the next time they consider advertising on the latest and greatest social media site.

In the issue out this week and our next several issues, Radio Ink will be spotlighting companies that are generating real digital revenue for radio. XAPPMedia is a technology company that focuses on interactive audio services, and one of the goals of the company is to help radio stations generate revenue in the voice space, which includes Alexa and Google Home.

(By Deborah Parenti) I am no sports expert — especially not about football — but this year’s history-making Super Bowl game reminded me — as it should everyone, no matter who you were rooting for — that perseverance pays off. That it’s “not over ‘til it’s over.” You know where this is going. Radio. Resilience. Rewards.

Another teaser from Alan Burns and Associates about new data they are releasing this week. Burns and Associates and Strategic Solutions Research say the data they have compiled show 87% of millennial women look forward to listening to radio, and 79% feel there’s a local radio station that really understands them.

This guarantee relates to those ads that come up on your feed with video. Advertisers will now be able to buy ads with the option to only pay when videos play with the sound on, according to Advertising Age. Advertisers are demanding more accountability and it looks as if Facebook is trying to deliver.

It took place in Jackson, Mississippi, at WMPR, which is owned by Charles Evers. According to The Clarion-Ledger the vandalism occurred just a few days after the home of Respect Our Dollars President Stanley Wesley had the same thing happen to his house, which was also set on fire. Wesley hosts a talk show on the station.

That's according to the second half State of New York Market Report released by the New York Market Radio Association (NYMRAD), Monday. The organization also says nearly 200 advertisers more than doubled their spending in New York City and 15 product categories were up by double digits.

Both ProFlowers (33,323 ads) and Shari's Berries (21,566) ran heavy schedules on radio stations across the country last week, according to the latest Media Monitors chart. ProFlowers ran the second-most ads, behind GEICO (46,777). Shari's Berries was eighth on the list. Rounding out the top five were AutoZome (30,407), Walgreens (28,643), and McDonald's (28,550).

It was the Appleton/Oshkosh - Green Bay, WI, station's 20th Annual St. Jude Radiothon. The February 9-10 event, which was held in Green Bay, raised $300,124 for the fight against childhood cancer.