Headlines

(By Bob McCurdy) TV plays a large role in many local advertisers’ media plans and we wanted to determine if the qualitative profile of the heaviest radio listener differed from that of the heaviest TV viewer. We discovered they do, and they differ a lot.

(By Roy Williams) According to cognitive neuroscientists, the most important gift of the human race is our ability to attach complex meanings to sounds. The written language was developed only to make the spoken language permanent.

(By Jeff McHugh) As a lifelong fan and coach of media personalities, I am sad when talented people shoot their career in the foot. We all know that you will inevitably offend somebody if you are being authentic and entertaining, but the line keeps moving. Career-ending mistakes usually involve egregious content and/or workplace behavior.

(By Wayne Ens) You’ve probably heard that your customers are more concerned about the value you deliver than they are about rates or ratings. You’ve also no doubt heard about the power of first impressions. You’ve heard the old cliche “You don’t get a second chance to make a first impression,” and you know about the importance of the first three seconds when you’re introducing yourself to a prospect. But have you ever thought how important a last impression can be?

We're seeing this more and more from radio, and that's a good thing, with the popularity of these home devices growing, especially Amazon's Echo. Impact Radio Group in Boise (Market #97) has launched a companywide initiative to bring radio back into the home.

As the EVP of the Business to Consumer Division of the Dave Ramsey Show, Suzanne Simms is responsible for the oversight of Ramsey Media, Live Events, Consumer Products, Ramsey Personalities, and EveryDollar Budgeting Tool. In other words, Simms is a very important person with the company.

In his latest Media Unplugged, Mark Ramsey asserts that it will take more than big screens, reserve seats, and gourmet food to save theaters. And he says there's stark evidence that the New York Times can’t save the newspaper industry.

(By Ronald Robinson) While what will be presented here is an old technique, I believe a reintroduction is in order, especially since the recommendation to take radio talent and “treat them like dogs” has already been put forward as an incredibly insulting, but apparently sincere, piece of training and motivational business.

The new supporters of the act are Representatives Carlos Curbelo (FL-26), Andy Harris (MD-1), Mac Thornberry (TX-13), and Cathy McMorris Rodgers (WA-5), chair of the House Republican Conference. The Local Radio Freedom Act (LRFA) now has 191 cosponsors in the House and 22 in the Senate.

At the annual awards banquet of the Missouri Broadcasters Association, June 9-10, the Park Hills station received three first-place finishes and a certificate of merit. One of the awards was for Best Local Website for kfmosports.com.