Some say podcasters are the new minor leagues for radio. That’s certainly true in the case of conservative talker Ben Shapiro, who will now be syndicated by Westwood One and The Daily Wire (Shapiro is the editor of The Daily Wire). Shapiro’s podcast is downloaded 15 million times every month. The radio version launches Tuesday and already major markets are picking the show up.
Westwood One says Shapiro has already secured WABC in New York City, KABC in Los Angeles, WLS in Chicago, WMAL in Washington DC, WYAY in Atlanta, KTTH in Seattle, and KKAT in Salt Lake City.
Shapiro said, “The Daily Wire and Westwood One are doing something unprecedented: we’re launching the first podcast-to-talk radio transition ever. And we’re doing it in five of the top 10 DMA markets in the country, which is amazing in and of itself — no show launches with this constellation of stations. We already have an enormous digital audience, and we can’t wait to extend that audience to more traditional platforms.”
“Ben’s wildly successful podcast delivers a fresh voice to a new generation of millennial conservatives and we are excited to take this provocative narrative to syndicated radio,” said Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One. “As America’s largest audio network, we are putting our full weight behind the show to connect Ben with millions of new listeners across podcast, radio, and streaming platforms.”
For more information on affiliating or advertising in The Ben Shapiro Show, please contact Stuart Greenblatt at [email protected].
