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(By Bob McCurdy) The three key principles in media planning are “impact,” “targeting,” and “presence.” Keeping the “So what and why should I care?” line in mind when crafting copy addresses two of them: impact and presence.

The Radio Ink Hispanic Radio Conference brings together leaders in the Hispanic radio community and experts in Hispanic advertising and media for an overview of opportunities and strategies within this rapidly transforming sector. The 2018 conference will be held March 13-14 in Miami. Look at our agenda HERE. Register HERE.

ABC News Radio is once again offering the 30-part series Tax Tips, hosted by ABC News Correspondents Scott Goldberg and Daria Albinger. These widely popular features are offered in thirty :30 and thirty :60 versions of the features.

KBEAR 104.1 raised $83,201 for St. Jude Children's Research Hospital, January 25-26. KBEAR, along with Continental Auto Group, the 176th Wing Alaska Air National Guard, and numerous community volunteers hosted Country Cares for St. Jude Kids Radiothon.

An agreement has been reached between Merlin Media and Cumulus over two Chicago radio stations Cumulus is now operating under an LMA. Cumulus had agreed to buy WLUP-FM and WKQX-FM for $50 million back in 2017. As part of a court-approved agreement Cumulus will no longer be obligated to purchase the stations. Here are all he details.

You may recall Cumulus taking similar action back in November 2017, choosing not to make an interest payment of $23.6 million on 7.75% senior notes due 2019. At the end of that month Cumulus filed for Chapter 11 and is now in the middle of restructuring its debt. The $106 million interest payment iHeart is passing on is on junior debt.

According to an SEC filing Thursday, Cumulus' Executive VP of Corporate Marketing and President of Westwood One, Suzanne Grimes will be paid a salary of $650,000 as of July 1, and her contract has been extended through July of 2020

It’s a fact. Some stations have great “numbers,” but unless those numbers translate at the cash register, they may be ringing the wrong ears. That’s because numbers don’t tell the whole story, especially Hispanic radio’s rich and vibrant story. And in small markets or for independent operators, sometimes numbers aren’t even available — or affordable.

Our thanks to Centennial Fredericksburg Market Manager Mark Bass for sharing this success story. Mark tells Radio Ink, Modern Ballroom Dancing is a small local business just starting up, training people in ballroom dancing. "Lance Carmine one of Centennial's senior AEs took them through the 'why radio' pitch, and specifically what WBQB-B101.5 could do for them, and they signed."

According to BIA/Kelsey, local advertising on mobile devices sold by pure-play mobile providers in 2018 will reach $19 billion. $3.1 billion of that total will go to newspaper, TV, and radio, with radio getting about $104 million of that $3.1 billion pie.