A Nielsen No-No In New York

0

Nielsen says the integrity of its data is one of its top priorities, and during an internal data review the company discovered that a media-affiliated household had participated in the PPM panel starting Week 2 of the March 2018 report month in the New York and Nassau-Suffolk metros. “Listening data from this household, in which a non-managerial media employee resided, was included in the previously released March 2018 New York and Nassau-Suffolk monthly PPM data. The household has been removed from the panel and Nielsen will reissue the March 2018 monthly PPM data for New York and Nassau-Suffolk metros, without this home. The reissued data will be released Friday.” Nielsen says WNEW-FM may be substantially affected in select demos and dayparts. Estimates for other stations may be slightly affected as a result of sample balancing and reprocessing procedures. ​”​

LEAVE A REPLY

Please enter your comment!
Please enter your name here