Headlines

The RAB has announced that Comcast’s Xfinity brand has been selected to receive the 2018 Radio Mercury Awards “Radio Marketer of the Year" award. Xfinity is a 52-week advertiser in local radio and the company is also big on leveraging DJ relationships.

(By Radio Ink Chairman Eric Rhoads) Give the media a little bad news, and they’ll milk it to death. Give them a chance to bash another medium that competes for dollars, and they’ll do their best to destroy their rival. Two Chapter 11 bankruptcies for radio is a chance for other media to say radio is dead.

(By Gabriel Barnes) At what point did we stop providing real marketing solutions that provide measurable ROI for our clients, and begin to focus on doing whatever it takes to hit our sales budgets? I have sat in numerous sales meetings and been on countless sales calls, and it seems that the words “return on investment” are forbidden. Why is that?

(By Ronald Robinson) According to reputable research from informed, reliable sources, radio still enjoys a reach in the mid-90s percentile. Radio, quite often, has been able to demonstrate an impressively healthy Return On Investment for many advertisers. So, how come all the sincere whining about radio’s “low, low, bargain basement rates” and the minimal preferences for radio as an advertisers’ medium?

WDRV-FM/Chicago’s The Sherman & Tingle Show recently celebrated the success of their “Give a Vet a Pet” campaign. The show, in partnership with the 1 Pet-1 Vet charity, aimed to raise enough money in one week to provide a service dog to a local veteran suffering from PTSD. They blew away their goal.

Salem Media's AM590 THE ANSWER hosted what it's calling the largest conservative event ever in Riverside. Over 900 people attended the “2018 Unite IE - Battleground Talkers Tour” at the Riverside Convention Center.

Westwood One News will simulcast a CNN Town Hall with former FBI Director James Comey on Wednesday, April 25 from 8–9 p.m. CNN’s Anderson Cooper will moderate the event from Comey’s alma mater, William and Mary College in Virginia.

West Virginia’s Kindred Communications received the awards from the West Virginia Broadcasters Association during the annual WVBA Awards ceremony, Saturday, March 24, at the Morgantown Marriott.

91.9FM/91.5FM/91.3FM/88.5FM The Family: The Family Radio Network (Appleton, Green Bay, Wausau/Stevens Point/Sheboygan, WI) set new records with their 2018 “Help for the Homeless” hygiene drive.

Even when radio executives get a chance to tell their story...their biggest selling point is...well, 'we haven't done a good job telling our story.' It's a strategy they've been using for about a decade now and it makes you wonder what the shelf life is on that strategy.