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(By Laurie Kahn) It’s what we do every day, regardless of whether you are in sales or not. You are constantly negotiating, upselling products or services. You sell yourself in every interview and in presentations, reports, and research. When you meet someone special, you sell yourself as the ideal companion. So, why do I suggest not using it in recruitment marketing? 

Total Q4 2017 revenue for Salem decreased 4.9% to $67.2 million from $70.7 million in 2016. Broadcast revenue decreased 2.9% to $50.7 million from $52.2 million and same station net revenue decreased 2.4% to $50.6 million from $51.9 million.

Things like uncut panel sessions and educational handouts from this year’s Country Radio Seminar are now available for streaming at www.CountryRadioSeminar.com. CRS 2018 registrants can visit the website to review or catch up on anything they may have missed during the week.

After four extensions to a Forbearance agreement that would have put the company into default after skipping a $106 million interest payment, iHeartMedia has announced that it has reached an agreement with holders of more than $10 billion of its outstanding debt.

Texarkana radio hosts Kelli O'Neil from KEWL FM, and Fabienne Thrash and Michael B from KPIG FM, hosted a successful simulcast radiothon on both stations to benefit the Akansas Children’s Hospital, beating the fundraising goal again this year.

FCC Chairman Ajit Pai is not a fan of pirate radio stations. Under his leadership at the FCC there has been an increased effort to shut down pirates all across the country. However, Pai has also voiced his frustration that stopping these illegal operations is akin to the game of Whack-A-Mole -- you shut one down, another pops up. That could be changing soon.

Also at the Radio Ink Hispanic Radio Conference in Miami, FCC Commissioner Jessica Rosenworcel spoke about her trip to Puerto Rico last week. Puerto Rico was hit hard by Hurricane Maria six months ago and is still recovering. Rosenworcel said she took some time to visit several radio stations. And, she walked away saying this: "Radio is remarkable."

Emmis CEO Jeff Smulyan was a keynote speaker at Radio Ink's Hispanic Conference on Wednesday in Miami. Smulyan was interviewed by RBR/TVBR Editor-in-Chief Adam Jacobson and the topic was "Securing Your Station's Smartphone Space." Smulyan's first statement was: "NextRadio is on just about every Android phone. We don't have Apple and that's our last mission."

At the Radio Ink Hispanic Conference, Wednesday, Emmis CEO Jeff Smulyan told the sold-out crowd in Miami that the car of the future will have an embedded tuner that may appear to the driver as a simple screen of apps. His question is: Will radio be there?

Can a radio station, or a group of stations, in an emerging Hispanic market succeed? How does one attract listeners? What about bringing in the necessary ad dollars to keep the operation going? What about local talent versus a full schedule of syndicated shows?