It’s clear Entercom wants a bigger piece of the national revenue pie and will soon make an extra effort to make that happen. On Tuesday, Entercom announced it will launch the Entercom Audio Network on July 1. The company says this new national network will allow advertisers to leverage Entercom’s scale with targeted offerings across its portfolio of 235 radio stations that reach over 112 million listeners monthly.
CEO David Field said, “As one of the two largest radio broadcasters in the country, Entercom has the scale and reach to offer national brands a very compelling and effective unwired network with our premier collection of leading radio brands across the country. We cover close to 90% of people 12+ in the top 50 markets and we continue to invest in the best local brands and personalities to serve our audiences and our communities.”
So what does this mean? Worthless unless they say what they’re going to do.