Headlines

According to "media ecologist" Jack Myers, total U.S. audio ad spend has recovered from a 14% decline between 2000 and 2010. Myers is now forecasting that by 2020, advertisers will spend over $20 billion on audio advertising in the United States. A lot of that growth is driven by solid growth in digital.

When Bonneville decided it was time to get into the podcast business, it turned to an obvious group for suggestions: employees who speak to and have a connection with the community. Rachel Belle had an idea — and the company loved it. 

Larj Media has launched a new podcast network created, produced, and hosted by women. Content will focus on topics including news and politics, entrepreneurship, self-development, the future of feminism, and relationships and dating. Larj Media is a company launched by Tina Nole who worked for CBS Radio News as a writer and producer of long-form news stories. She worked for Harvey Nagler, among others.

That's been the big question for years. Is it worth your time to put together a podcast if not enough people are listening for advertisers to support it. A new report from Nielsen indicates that there are new data that shows advertisers should be spending more money on podcasts.

(By Michael Botta) A few years ago, while working for a previous employer, I was assigned to work with a senior manager and his radio stations in Canada. His company brought us in to work with their managers and AEs to increase local sales. These guys didn’t have a market problem or even a station/format problem — they had a leadership problem.

Neal Mohan, chief product officer for YouTube, will headline the NAB opening on Monday, April 9 at 9:00 a.m. at the Las Vegas Convention Center. Mohan will discuss how the intersection of content, hardware, and software is allowing media companies to reach more audiences in new ways.

Beginning Monday, April 2, the TV simulcasts of ESPN Radio’s weekday morning Golic and Wingo and midday’s The Dan Le Batard Show with Stugotz will join afternoon’s The Will Cain Show on ESPNEWS, making the network the TV home of ESPN’s three weekday national radio simulcasts.

(By Ronald Robinson) If radio, generally, is to pull up and get back to altitude, adjustments will have to be made. Not superficial fiddling. CORE matters — base, fundamental, communicative approaches that radio, so far, refuses to consider or exploit.

Imaging company Benztown is calling for entries for its seventh annual Iron Imager Contest, an international radio imaging contest where audio production professionals compete for the title of World’s Best Imager.

An SEC filing on Monday outlines the deadlines iHeart has set to complete its restructure with the bankruptcy court. The company also says once the restructure is complete Clear Channel Outdoor will be separated or spun-off.