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Those are the words of Jeff Greenfield, the COO and co-founder of C3 metrics, an attribution platform that measures the impact of media and demonstrates that impact to advertisers.

We were on hand for the awards and it was quite an event. The NAB announced the 10 winners of the 32nd annual NAB Crystal Radio Awards who were chosen from among 50 finalists. Congratulations to all the winning stations!

Alpha Media’s KFOR-AM in Lincoln, NE took home the NAB's Heritage Crystal Award Tuesday at the NAB Show in Vegas. The award recognizes stations that have won a total of five Crystal Radio Awards for their outstanding community service.

Top music and media executives gathered at Freds at Barneys New York on April 4 to honor iHeartMedia’s Bob Pittman, Rich Bressler, John Sykes, and Tom Poleman for their outstanding professional and philanthropic achievements.

It’s a way to hook in younger listeners, according to CEO Jarl Mohn who was interviewed by Amplifi Media CEO Steve Goldstein at the NAB Show, Monday. The average age of an NPR podcast listener is 33 according to Mohn.

The disgraced former WFAN morning host told Michael Kay on WFAN’s biggest competitor in  New York, ESPN 98.7-FM, that WFAN turned him down for an interview so he reached out to Kay. Carton was part of the highly successful morning show with Boomer Esiason before his gambling issues caught up with him and was arrested.

NAB CEO Gordon Smith opened up the NAB Show in Las Vegas by recognizing the loss of former Bonneville and Hubbard leader Bruce Reese. He called Reese a wonderful family man and an inspirational leader. Reese died last week at the age of 70. Then Smith went after the big tech companies.

Xperi Corporation has announced an agreement with the Federal Emergency Management Agency to integrate HD Radio’s Emergency Alerts feature into its Integrated Public Alert and Warning System test and demonstration center in Maryland.

It’s been a while since Home Depot was atop the list of the nation’s leading radio advertisers. But, according to Media Monitors, the big-box home improvement outfit has made it back in a big way.

The money comes from the Jacques M. Littlefield Foundation and will be used to increase CPR’s environmental reporting and create a hub of information for solutions to climate-related issues. The grant will be distributed over five years and fund a team of reporters.