Beasley Launches Esports Initiative
The company's foray into Esports is called BEASLEY XP and kicks off with the acquisition of the syndicated Esports gaming lifestyle radio show, CHECKPOINT RADIO. The announcement was made Tuesday at the 2018 Esports Business Summit at in Vegas. Pictured with CEO Caroline Beasley are co-hosts Nathan Bender and Joe Sloan.
Why Did GM Track Radio Listening Habits Of 90,000 Drivers?
It's all about the data. Last week at The Radio Show in Orlando, a lot of time was dedicated to data and what radio stations can do with it to generate more revenue. General Motors has gotten into the data collection business and the automotive giant is using radio as a way to collect it.
Curtis Media Sets Benefit Concert
It's just another indication of how radio takes care of its communities. Curtis Media Group’s WPLW-FM and WWPL-FM will host a benefit concert on October 20 to benefit those affected by Hurricane Florence. All proceeds will benefit the North Carolina Disaster Relief Fund and the American Red Cross.
Sales Meeting Or Training Meeting?
(By Rick Fink) Before we get into what we should call them, let’s start with this: are you actually conducting regular meetings? If you are, congratulations, and if you’re not, start! You need to ask yourself some tough questions...
Three New Advertisers Jump Into Radio’s Top Five
By airing 49,390 commercials on stations all over the country, GEICO was radio's number one advertiser last week, according to Media Monitors. The fall television season is heating up and that brings three TV networks over to radio for help.
“One Song, One Us” Is Radio From The Heart
Connoisseur Media has a new campaign — “One Song, One Us” — which will be launching across all of its radio stations Monday, October 1. The mission of this initiative, which was developed by Connoisseur Media CEO Jeff Warshaw, is to encourage unity, love, kindness, acceptance, and hope in our communities through the power of music.
Westwood, XAPPmedia Announce Partnership
At an Advertising Week panel in New York City, Monday, Cumulus Media's Suzanne Grimes announced that Westwood One and XAPPmedia are launching a new program to help national brands enter the voice-enabled ecosystem.
ALTer Ego A Dream For Alt Rock Fans
iHeartMedia has announced the lineup for the second annual iHeartRadio ALTer Ego. The alt rock show will take place at the Forum in Los Angeles on January 19, 2019. The lineup will include Twenty One Pilots, The Killers, Muse, Weezer, Rise Against, Bishop Briggs, and The Revivalists.
Golf Day Raises $50K For Cops Who’ve Suffered
Alpha Media, N. Dallas-Sherman-McKinney is proud to announce 93.1 Katy Country (KMKT) partnered with Classic of Texoma car dealership to raise $50,000 for the Texoma Back the Badge Foundation with the 2nd Annual Wheeler and Castellanos, Back the Badge Memorial Golf Tournament.
The Client Is Never Satisfied
(By Paul Weyland) “The client is never satisfied with the results she gets from our station,” said the salesperson. “They are always threatening to cancel. I’m losing sleep just thinking about it.” Unfortunately, this same scenario plays out every single day in every size market. The client just never gets enough response to continue to justify his advertising.















