Radio National Flat In July
According to Standard Media Index, national advertising revenue for radio was flat in July while digital jumped a whopping 17% and television rose 3%. On the bright side for radio, at least it wasn't as bad as print, which saw national revenue decline 18% in July.
FCC Commissioner O’Rielly To Appear At Radio Show
O'Rielly will headline a session titled "FCC Commissioner Michael O’Rielly Discusses Radio Policy" at the 2018 Radio Show in Orlando. The Commissioner will discuss his outlook on regulation of the radio industry and what licensees can expect in the near future.
Guess Who’s Number One Again?
The Home Depot ramped back up its radio usage across the country airing 58,655 commercials, according to Media Monitors. That helped the big-box chain jump back into the top spot on the weekly chart.
Westwood Urges Registration Of C Band Downlinks
Westwood One is continuing to urge all major commercial broadcast radio stations to register their existing C Band downlinks with the FCC before the Commission evaluates the 3.7-4.2 Ghz C Band for additional mobile broadband data services.
Entravision To Broadcast “Sunday Night Football” In Spanish
The company has renewed its NFL agreement for three more years and will be the official NFL Spanish-language radio broadcaster for Sunday Night Football through the 2020 season.
Entercom Hopes To Raise Mental Health Awareness
The company has announced a two-hour, live, commercial-free broadcast special to raise awareness around mental health and suicide prevention as part of its "I’m Listening" campaign.
Radio Pulls in $4.4 Million For Jimmy Fund
Entercom has announced the results of its Boston station’s annual “WEEI/NESN Jimmy Fund Radio-Telethon.” This year’s event raised over $4.4 miillion, which brought the fundraising total to over $53 million since the radio-telethon’s inception.
$50K in Station Revenue From This Success Story
Our thanks to Megan Black of Second Street for sharing another advertiser success story with Radio Ink. This one comes from Entercom Portland's Sam Tongue and involved taking an annual Home Improvement sweepstakes to the next level. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
Radio’s Resilience: It’s Not Just In Your Head
(By Andrew Curran) Research continues to show that social media platforms can increase anxiety/stress/depression, and for some, phones are becoming an addiction.
When To Get Up And Leave Your Client Meeting
(By Paul Weyland) Have you ever hosted a party and later had to deal with the last person to leave? I have. Not pleasant. You’re worn out and it’s time to get back to work and clean up, but that person is still there, taking up space and not helping.
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