The Power of Radio Endorsements.
Our thanks to Grant Holthusen from Entercom Minneapolis for bringing us this weeks advertiser success story. Grant tells us about how he, and very creative endorsements on WCCO, helped The Canopy Group grow their insurance business in Minneapolis. Here's exactly how he did it. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
First To Worst And Back To First
(By Randy Lane) What causes top radio shows to fall into decline after years of rating dominance? The combination of complacency and new competition is almost always the two-pronged reason. The mindset is typically, “Let’s keep doing what we’re doing. After all, it got us to the top.” Until it doesn’t. And ratings begin to fall. Do you have a comeback plan?
We All Must Get On The Same Analytics Page
(By Bob McCurdy) Several weeks ago I wrote a blog about a chance meeting I had with an agency CEO and our subsequent discussion regarding radio accountability and analytics. I had a follow-up meeting with this individual and his team along with my attribution provider, Analytic Owl, late last week. It was spirited and productive on a number of different levels.
Welcome Home, Soldier!
Entercom has partnered with the Travis Manion Foundation’s Operation Legacy Service Project in Abington, PA, to renovate the home of Iraqi War veteran, Matthew Renner. Each April and November, the Travis Manion Foundation organizes Operation Legacy Service Projects, which unites communities for a common cause through volunteer-led service opportunities.
Constantly Challenge Yourself To Be A Great Radio Leader
Nick Martin is the General Manager for Big River Broadcasting in Florence-Muscle Shoals, AL, a company he's been working at for 25 years. He's also a consistent resident on Radio Ink's Best Managers in Radio list. Here's why...
Is Entercom Dumping Kirk Minihane?
If you read the WEEI hosts Twitter feed he gives off the impression they are done with him. Back in September, Minihane took an indefinite leave to continue his battle with mental health issues. The sports talker says he's now ready to return, but management isn't quite ready to take him back.
Forecast 2019: The Midterms And Your Bottom Line
You can't budget for what you don't know, or minus crucial information. Perspective is also important, as are today's facts and historic indicators. One week after the upcoming midterm elections, Forecast 2019 will provide the depth and expert evaluation you need in planning the coming year.
iHeart Says This Is The Biggest Ever
Talk about non-traditional revenue! iHeartMedia is celebrating the release of the film Bohemian Rhapsody, which is the story of the rock band Queen, with a first-ever nationwide song roadblock on November 1 at 9 a.m.
Radio’s Unrealized Power And Glory
(By Ronald Robinson) Here are some holdovers from the most recent surge of “Nerd Alerts.” Again, these are broader generalizations — to avoid arguments about a few exceptions and any sniveling that might crop up. Let's take a close look.
WAMU Awarded $750K Grant
The Corporation for Public Broadcasting has awarded WAMU 88.5, Washington’s NPR station, $750,000 to fund 1A Across America, a two-year collaborative effort to bring more local viewpoints to 1A’s national audiences.















