Who Has The Rate Resistance Problem? Could It Be You?
(By Paul Weyland) Some of us met up at the Radio Show in Orlando and discussed rate resistance. Several people thought advertising agencies were becoming more demanding than ever. Others complained about local direct clients. “Especially in small and medium markets, they just don’t have the budgets anymore to buy broadcast.”
“Forecast” Early Bird Pricing Ends TODAY!
Forecast 2019, November 14, 2018 in New York City. It's where radio's top decision-makers gather in one place on one day. And it's the best backstage pass in the business. Seating is limited. Register today and save $300! At midnight tonight the price goes up. Get your seat now by CLICKING HERE.
Where Are Businesses Spending Their Money?
According to BIA's 2018 Survey of Advertising and Marketing activities, two-thirds of marketing dollars are being used on local media and the remainder is being spent on promotions. For businesses with 500 or more employees, this spending averages $4.48 million for advertising and $2.18 million on promotions. So what local media is getting the bulk of the cash?
Chairman Pai To The Rescue
FCC Chairman Ajit Pai will visit the Florida Panhandle, Friday to assess the damage inflicted by Hurricane Michael and get an update on recovery efforts. Pai plans to meet with service providers and government officials working to restore communications networks. Here's what the Chairman had to say about his upcoming visit...
For The Devils, The Sky Is The Limit
The National Hockey League’s New Jersey Devils and Skyview Networks have expanded their partnership. Skyview will continue to supply its AdView Inventory Management application to Devils broadcasts, while adding full production services.
A Conversation About Reporting On Religion
Reporting on religion can be an illuminating, though sometimes delicate, undertaking. The NAB and the NAB Education Foundation are bringing together news directors, reporters, journalism school faculty, and members of the faith community to discuss their experiences and recommendations about reporting on sensitive stories involving religion.
Hispanic Podcast: Cracking The Code
From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of their time with live TV, 35% with streamed content. With the RIAA mid-year Latin Music Revenue Report showing a surge in paid streaming formats, could the window of opportunity for new Hispanic radio entrants be closing? Horowitz Associates' Adriana Waterston tackles the topic.
Want To Win? Lead, And Get Out Of The Way!
Shannon Knoepke is the Market Manager for Entercom in Minneapolis. She's been in radio for 21 years, 17 of those as a manager. One of Shannon's employees told Radio Ink how Shannon brought the Minneapolis cluster through the CBS merger could be reason enough to nominate her for one of radio's best managers, but it is one of many.
Entercom Signs Philips Through 2020
The Company has signed a new employment agreement with Bob Philips which has him continuing as Chief Revenue Officer and Regional President through December 31, 2020. His salary will be...
Can Radio Survive Without Passion?
MusicWatch provides marketing research and industry analysis to the music and entertainment industry. Russ Crupnick is Managing Partner at the company. Russ shared details from a recent MusicWatch online study that included 2,500 music listeners, 13 and older, who listened to radio, satellite radio, and streaming services. Here's what Russ had to say about his findings...















