94.7 WCSX-FM Honors Favorite Son Bob Seger 

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Beasley’s 94.7 WCSX-FM (Detroit) and the City of Allen Park will officially unveil Bob Seger Boulevard at 6 p.m. on Friday, October 19. The Big Jim’s House Morning Show has been on a six-month mission to honor the Detroit rock legend and native with a street named after him.

The Blank Page

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(By Deborah Parenti) As I sit here pondering a blank page, trying to decide what to write about this month, I am struck by the similarities between a blank page and a manager’s first day in the office. In both cases, there is always that first seed of doubt. Can I do this? Am I ready and able to keep this ship on course and bring it into harbor?

Millennials — And Everyone Else — Quit Pouting!

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(By Rick Fink) Don’t expect handouts, and get your butts and brains to work on time — and that goes for baby boomers, Gen X, Gen Y, and anyone else who wants to be successful!

October 29 Deadline For Country HOF Nominations

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Interested parties can submit nominations for the Country Hall of Fame at www.countryradioseminar.com/awards. The 2019 Hall of Fame inductees will be revealed at Country Radio Seminar’s 50th Anniversary event which will take place Feb. 13-15, 2019 at the Omni Hotel in downtown Nashville.

How To Win Over TV Advertisers

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(By Bob McCurdy) One of our markets has been working hard with an exclusive TV advertiser (a well-known law firm) to convince them that a mix of media would deliver a greater bang for their ad dollar, in general, but also due to the sheer magnitude of their TV GRP weight.

4 Ways To Win More Business Now

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(By Lisa Thal) If there is one communication skill you should master, it is listening. Actively listening can be the key to opening more sales and providing better customer satisfaction. It can also build better relationships with your co-workers.
Gary Berkowitz

10 Tactics Diary Markets Can Steal From PPM Markets

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(By Gary Berkowitz) There are many lessons diary markets can learn from PPM markets, which measure actual listening versus perceived (diary) listening. With that in mind, please consider these key points that, if implemented properly, could be the key to higher ratings this fall.
Ron Robinson - Radio

Nerd Alert II: This Is Not A Drill

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(By Ronald Robinson) To be candid, I am still unconvinced that ownership has even begun to accept the responsibility – the need – to start making drastic improvements in the processes of actually communicating more effectively to a radio audience.

Nebraska Broadcasters Lend A Helping Hand

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The Nebraska Broadcasters Association Foundation has made a $5,000 contribution to Broadcasters Foundation of America, to aid their support of broadcasters who have been impacted by hurricanes Florence and Michael.

Forecast 2019 Goes “Inside Advertising”

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Is radio on the verge of a rebirth? That will be one of the topics addressed as Forecast 2019 Co-Chair Caroline Beasley sits down for a candid one-on-one conversation with Colin Kinsella, CEO of Havas North America.

Our Print Magazine: Radio Ink

July 20, 2026

The 40 Most Powerful People in Radio
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting

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