Nielsen: Radio Still The Strongest


The ratings firm has released its latest “Audio Today” Report which shows radio still reaches more Americans than any other platform. And, Nielsen says, that due to the advance of technology, it’s easier to listen to more radio with each passing month. In the Audio Today report, network radio is also very strong. 94% of all radio listeners nationwide tune to a network affiliated station every week.

Network programming and services are radio’s national currency: a large and diverse catalog of syndicated audio content which includes everything from 24-hour music channels to sports talk and political analysis, as well as some of the biggest personalities in radio.


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