NAB Announces Media Sales Academy
The National Association of Broadcasters Leadership Foundation has announced the inaugural class of the Media Sales Academy. The curriculum was developed with the Radio Advertising Bureau and the Television Bureau of Advertising.
Philadelphia Has The Answer
Philadelphia’s WNTP has gone wall-to-wall conservative talk and is now AM 990, The Answer. Newly-signed Chris Stigall will host Philadelphia’s Morning Answer with Chris Stigall.
Short Feature Tributes For Veterans Day
Westwood One is launching an 11-part series of reports in honor of the men and women of our military for Veterans Day. Each report is approximately one minute long and will feature the men and women who make up the U.S. veteran population.
Envision Offering Free Veterans Day Featurettes
Envision has produced 24 segments of its new 60 Seconds of Service feature which it is offering to stations to air once per hour on Veterans Day. Each mini-segment features men, women, and even animals in uniform who have served their country and their communities.
Christmas Comes To Detroit
Detroit’s Oldies 94.7 HD2 has switched to 24/7 Christmas music. The first song that was played on the air was the holiday classic “It’s Beginning to Look A Lot like Christmas” by Johnny Mathis.
WLIT Gets Into The Holiday Spirit
iHeart’s WLIT in Chicago will crank up the holiday music 24/7 beginning November 5 at 4 p.m. On-air personalities Melissa Forman, Robin Rock, and Mick Lee will host an on-air holiday kickoff on the day.
Entercom Fires Seth Dunlap
Several local news outlets in New Orleans are reporting that Entercom fired the host late last week. The company believes Dunlap sent a homophobic tweet to himself from WWL's Twitter account in an attempt to extort the company of nearly $2 million.
It’s All About Politics
(By Charlie Sislen) While the opportunity for windfall election money in 2020 does exist, unlike past years, it is not ensured. However, radio is still a powerful outlet for those who are trying to legally influence voters. So what do you need to do?
The “Repurposing Content” Debate
(By Randy Lane) I encourage shows to repurpose their best content to attract more listeners. So, why do some major shows disagree?
There Will Be No ROI Before Its Time
(By Bob McCurdy) Last week’s article focused on a marketer’s over-reliance on ROI and overzealous bottom-of-the-funnel focus to guide their ad investment. This week I expand on the dangers of jumping the gun and judging payback (ROI) too quickly.
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