Hearing and Listening — A Distinct Radio Advantage
(By Bob McCurdy) Hearing develops in a fetus at just 12 weeks’ gestation. And long before our ears fully develop, we’re able hear our mother's heartbeat. It’s the first sense we develop, and it is the last sense to fade at the end.
Who Are Your Market’s Non-TV Viewers?
(By Charlie Sislen) In my previous post (Use the "80/20 Rule to Attack Television"), I showed how, by using Scarborough, you can determine what percentage of your market is consuming the bulk of television. Let me clarify further.
Saul Says No To Raising Ownership Caps
Mount Wilson Broadcasters owner Saul Levine is not one to go with the crowd. The independent broadcaster in Los Angeles speaks his mind, and many times, his view differs from the pack. That's just the way he rolls.
Brand New Digs For Colorado Public Radio
Colorado Public Radio will be moving its news service and reporting team to downtown Denver. When complete, the 9,000 square foot news room and studios will accomodate 70 reporters and producers, including the daily production of the state-wide news program, Colorado Matters.
4 Ways To Overcome An Ad Agency’s Ugly Baby
(By Barry Cohen) It always makes you wonder: if mom’s so pretty and dad’s so handsome, how did they get this ugly baby? The same holds true for advertising agencies. They may have beautiful offices and wonderful accounts, but not everything they produce comes out so attractive.
Sales Success Using A Team Approach
(By Laurie Kahn) While the goal is always to staff open positions as quickly as possible, in a market where it creates a huge challenge there are other options. We are seeing more industries going to a team approach in their sales departments.
“Branding” Is A Dangerous Gig
(By Ronald Robinson) The premise of the branding exercise is to influence the mind of the consumer. This becomes a situation akin to handling sensitive explosives – dangerous at all times and only functional when that which is supposed to be blown up, is.
Housing Show Primed For Syndication
Portland station AM 860 “The Answer” is the latest station to add Around The House With Eric G. to its lineup as the show heads into syndication.
FM Translator Rule Changes. It’s Complicated.
(By John Garziglia) Last week, the FCC Chairman released a draft proposed Report and Order, to be considered at the May 9 Commission meeting, amending the FCC’s rules regarding FM translator interference. Here's a greatly simplified description of the FCC’s imminent rule changes, and the ramifications for both existing FM stations and FM translators.
(2018) iHeart Wins The Top 10 Battle
The top 10 revenue-generating stations took in a whopping $458 million in 2018, according to BIA. iHeart captured the most revenue, $228 million from five stations.















