How Radio Helped A Major Jewelry Chain


A recent study conducted by Westwood One and LeadsRx showed how radio helped a major jewelry retailer drive traffic. And with the holidays right around the corner, it’s information you’ll want to have in front of you when pitching your local jewelry store. 

Westwood One Director of Content Marketing Lauren Vetrano posted details from the study in a blog post Monday. LeadsRx studied online behavior for the jewelry retailer during a campaign run in November and December of 2018. The study examined site attribution based on all AM/FM radio ads run during the campaign, whether on local radio or network radio. 

The study showed the radio campaign gave the retailer an 11% increase in traffic to their website with the best days being Thursdays and Sundays. Throughout the course of the AM/FM radio campaign, the highest rate of conversion occurred in early December. The greatest share of attributed web sessions (27%) occurred from December 3 through 9, followed by 20% of attributed web sessions taking place the following week. Ads featuring “price match” accounted for 24% of attributed web sessions, and “rewards” offers creative drove 23%. 

For more details on the study GO HERE.


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