Contesting, marketing, and promotions company Aptivada is now integrated with social media platform TikTok. TikTok is an application that allows users to create short videos with music, filters, and other features. The integration allows contest participants to follow a sponsor’s TikTok account for bonus entries during a promotional campaign providing sponsors or stations the opportunity to increase their TikTok following and engagement.
Stefan Brock, VP, Interactive, Alpha Media remarked, “Aptivada has consistently developed industry-leading and innovative solutions to drive results for our team on a local and national level. We look forward to implementing this integration into our promotional campaigns as it will allow the stations to target and incentivize several key audiences that in the past, have been challenging to reach.”
Aptivada co-founder Creighton Green commented on the announcement, “We are committed to building products that keep our 2,300+ customers on the cutting edge. Therefore, we are constantly monitoring trends and TikTok is an opportunity that cannot be ignored. This new feature provides a way to not only build a new audience for stations but gives sales teams a new solution to offer their advertisers. We will continue to look for opportunities to solve problems and build products to help our partners succeed.
