Headlines

As part of Beasley Media Group’s Community of Caring Initiative, WMMR-FM, WMGK-FM, BEN-FM, WXTU-FM, and 97.5 The Fanatic have unveiled a line of ‘Philly Stands Together” merchandise to benefit the PHL COVID-19 FUND.

All week long, beginning today, Veritone is hosting FIVE webinars ranging from content and ad intelligence to ad attribution to intelligent media management to monetization. See what AI can do for you. REGISTER.

Earlier this month a letter was sent to Senate leaders urging them to support local journalism in any future coronavirus stimulus packages. This past weekend another letter was sent to Senate leaders Mitch McConnell and Chuck Schumer, as more elected officials get behind a push to support local media outlets devastated by the coronavirus.

(By Buzz Knight) Small businesses are the lifeblood of our communities and this crisis has left a toll that has a yet to be determined outcome. Pick just about any small business local category and you can see that their new normal will be a complicated puzzle.

(By Jackson Dell Weaver) It doesn’t matter where. Maryland, Georgia, California or Utah. Excepting some time forgotten dusty corner communities, the vibrant idealized image of retail on Main Street is gone.

Radio Ink Publisher Deborah Parenti interviews Legend Communications CEO Larry Patrick. Larry tells Deborah that while advertising is down as of late, there was some positive news -- new advertisers that started using radio and others who increased their spend. LISTEN

(By Randy Lane) We’ve been getting questions like these: “Should we start the morning show at 6 rather than 5:30?” “Is it better to go on at 7 rather than 6?” “What about staying on from 6-11?” The bigger question is when to end the morning show.

Premiere's Johnjay and Rich announced their non-profit called #LoveUp Foundation will dedicate 100% of the proceeds from their #LoveUp Local T-shirt, #LoveUp AZ T-shirt and #LoveUp face masks to local COVID-19 relief efforts.

(By Charlie Sislen) Never has it been so difficult to generate new dollars as it is today. Uncertainty and changes in consumers’ lifestyles have marketers scrambling. Even for those that still need to get their message out, the question is, which advertising outlets are the most effective?

(By Loyd Ford) Welcoming listeners back from social distancing is coming.  We’re not there yet, but it is surely coming and radio should be about anticipating what is next.  This isn’t about politics or deciding when it happens. Radio isn’t involved in those things.