#Radio100 Campaign Gains Momentum
NAB President and CEO Gordon Smith continues to make the rounds to commemorate the 100th anniversary of the first commercial radio broadcast. The NAB launched the campaign this Summer.
Beasley Q3 Revenue Declines $16.5 Million
The pandemic continues to wreak havoc on radio with Beasley Media Group reporting a decline of $51.8 million for the first nine months of the year. The company has done its best to offset the revenue decline by reducing operating expenses by $32 million.
Now This Was Creative!
Hubbard's myTalk 107.1 in Minneapolis-St. Paul raised $106,000 for Minnesota charities by recreating the classic radio drama, War Of The Worlds, which was broadcast on myTalk 107.1, with a behind-the-scenes video released on YouTube.
WEEI (Providence) Giving Away Advertising
Entercom sports station WEEI in Providence is giving away $250,000 in an advertising match program to local businesses. During the months of November through March 2021 every dollar spent on advertising will be matched with a dollar of free advertising. Matches are available for a minimum of $2,000 and a maximum of $10,000.
We Can’t Predict Election Results….
But Radio Ink's Forecast Live will give you insights and information that will help power your decisions in 2021 no matter who wins. Here's what's on tap for day one...
Another Seasonal Flip
Mix 99.5 (WJBR-FM) has joined the seasonal rebranding parade. The Beasley Media Group station is now Delaware’s official Christmas Station.
Finding Jobs In Washington State
98.9 THE BULL (KNUC-FM) and Fitz in the Morning have found success in helping people go back to work in Western Washington. The goal was to give away a million dollars worth of work.
Feeding The Hungry In Colorado
98.5 KYGO, KOSI 101.1 and SPORTS RADIO 104.3 THE FAN are helping out Food Bank of the Rockies. The virtual food drive runs until November 29th.
ABC Audio Adds Affiliates
The need for election day coverage has paid off for ABC Audio. 124 additional Cumulus owned stations have become affiliates. The new affiliates encompass 26 markets including Sacramento, New Orleans, Buffalo, Indianapolis, Oklahoma City and Green Bay.
Study: Radio Outperforms TV in R.O.I.
A new study commissioned by Cumulus and Westwood One, that dug deep into PPM data, showed that the return on investment from radio for a major retailer was much higher than Television.















