Are We STILL Transitioning To Digital?

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(By Renee Cassis) “If you had asked me five years ago if we were still talking about transitioning to digital, I would have said ‘no way.'” That from Beasley Media Group CEO Caroline Beasley, who was part of a panel at the Local Online Advertising Conference, taking place in New York City Monday and Tuesday.

CVS Makes Big Move

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The drug store chain moved to number four, from 24th, on last week's Media Monitors chart of top radio advertisers. CVS ran 26,784 commercials on radio stations across the country. GEICO was on top of the chart once again with 32,758 spots. Here were your top 5 advertisers for the week.

ESPN Radio Renews With Veritone

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ESPN Radio has renewed its license of the Veritone aiWARE platform for its sports talk programming and live event coverage. Since 2016, ESPN Radio has worked with Veritone to analyze its national radio network programming -- sports talk and live event programming including the NFL, NBA, College Basketball, College Football, and Major League Baseball.

CRS Agenda Committee Applications Open

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Country Radio Broadcasters, Inc. is accepting applications from interested parties wishing to be considered for the 2018-2019 Country Radio Seminar Agenda Committee. The application deadline is Friday, April 6.

Sweet Virginia Radiothon To Benefit St. Jude

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WFLS/Fredericksburg, VA (93.3 FM) raised over $131,000 with their annual St. Jude Radiothon for St. Jude Children’s Research Hospital. The radiothon encouraged listeners to become a “Partner in Hope” for two straight days, ending with a Family Fun Festival at Spotsylvania Towne Center.

Why Nielsen Loves The Hispanic Radio Conference

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As we get ready for the 2018 Hispanic Radio Conference, which begins tomorrow in Miami, Nielsen Audio Managing Director Brad Kelly chats with RBR+TVBR Editor-in-Chief Adam R Jacobson in this latest podcast.

Business Is Booming At Boston Lawnmower — Thanks To Radio

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Thanks to Eric Lipsky of Beasley Media Group in Boston for this week's Advertiser Success Story. Boston Lawnmower is an outdoor retail power equipment store located in Westborough, MA. They sell to municipalities, consumers, and commercial landscapers. And, they've developed a great relationship with radio which has really helped grow their business. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

The Added Value Of Market Research

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(By Bob McCurdy) Radio programmers classify songs as “currents,” “re-currents,” and “oldies.” Similar classifications can be applied to research. And as we all know, the “age” of a song doesn’t determine its quality. Same with radio research.

Creating Your Own Podcast: A Big Waste Of Time?

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Mark Ramsey and Tom Asacker discuss a Wall Street Journal article in which experts on both sides of the fence discuss whether creating your own podcast is really worth it. Also, "NBC/Universal cuts primetime ads by 20% – should you?"
Randy Lane - Radio

Host And Co-Host Roles For Ensemble Shows

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(By Randy Lane) Last week we asked the question: Are you a generator or reactor? Answering that question determines if you are best suited to be a host or co-host. Hosts are natural generators and co-hosts are natural reactors. Let's take an in-depth look at the skill-set for an effective host and co-host.

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March 11, 2024


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