The Rush Limbaugh Show Will Continue Airing. Here’s How.
When Premiere Networks sent out a press release Monday announcing that WBOB-AM/FM in Jacksonville would be adding the Rush Limbaugh Show, we checked in with Premiere to make sure it wasn't a mistake being that Rush recently passed away. Here's what they told us.
Two Insurance Giants In Top 5
Progressive insurance and GEICO are both in the Media Monitors top 5 list. Progressive (53,621) is in first while GEICO (32,514) is fourth.
iHeartMedia Cleveland Moving
iHeartMedia Cleveland plans to move their regional office to downtown Cleveland by the end of the year. The new location at 668 Euclid Avenue will be a new State-of-the-art street level facility.
Betting On Chicago
The BetQL Audio Network is coming to Chicago. The Bet 105.9 FM-HD2 is also a CBS Sports Radio affiliate.
Borrell Updates Local Ad Forecast
Borrell and Associates has recast its local advertising estimates for 2020 and issued a new forecast for 2021-2025. It’s 2021 forecast is that local businesses will now spend $127.3 billion, up 7.3% from the $118.7 billion spent in 2020. How does this impact radio?
Selling Through Economic Uncertainty – One Year Later
(By Charlie Sislen) Twelve months ago, the world changed. Everyone was impacted. People were worried about their health and their incomes. The U.S. economy came to a screeching halt. This included radio advertising, as most advertisers reduced or cancelled their marketing. We all felt pain.
Creating FOMO
(By Mike McVay) FOMO; Fear of Missing Out. We all strive to create day-to-day listening. The way to build such habitual listening is by creating the fear that you will miss something if you don’t listen.
Don’t Let Your Music Station Die Like The Grammy’s
(By Ken Benson) The 2021 Grammy Awards which aired on March 14th had its lowest ratings ever, down an astonishing 61% over the 2020 telecast with Adults 18-49. Are you surprised?
Welcome To The Radio Beyond The Thunderdome!
(By Loyd Ford) Just imagine a world where the future speeds up, people work more from home, the general public starts using apps more and more and accessing on-demand audio in a variety of forms based on the content they want. Does this sound like a threat to your local radio business?
Babbel Ruled Radio in January And February
While P&G was the number one parent advertiser on radio in January and February, the language learning app ruled radio for those two months, according to Media Monitors.
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2026 Radio Wayne Awards Finalists
Sales Tips for Your Best Q4
