Headlines

(By Jeff McHugh) You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news, etc. A trending story benchmark can make your show topical, but also open floodgates for weak content.

As he runs for Mayor of New York City WABC host Curtis Sliwa is taking a hiatus from his radio show, podcasts and all WABC contributions. A replacement host has not been named.

During Women’s History month, Entercom’s country stations will celebrate top women in Country Music. Radio.com’s Leading Ladies is a month-long programming series that will be part of the national syndicated country shows.

Throughout the month of March, iHeartMedia Chicago will pay tribute to 14 women leaders. Women Who Win 2021 is in partnership with YWCA Metropolitan Chicago; and will feature women who have shaped Chicago’s history through dedication and perseverance.

iHeartMedia Greensboro has rebranded WVBZ to Real Rock 105.7. Known previously as 105.7 Man Up! the station will program classic rock.

Colorado Public Radio's just-concluded Winter Membership Drive will help feed 4,400 families for a week. The drive raised over $650,000 from more than 4,700 donors.

Tim Clarke is the new Market Manager for Entercom Boston, where the company has 6 stations. Also, Claudia Menegus adds Market Manager responsibilities for Entercom Miami.

In his latest blog post, Cumulus Chief Insights Officer Pierre Bouvard details how pharmaceutical companies, by adding radio to their media mix, increase reach significantly. When 20% of the TV media plan is reallocated to radio, using Nielsen Media Impact, reach jumps from 59% to 90%. Get all the details HERE.

CDC has knocked Progressive out of the top spot on the Media Monitors national spot chart. CDC (61,774) dropped Progressive (57,108) into the second spot.

Minnesota Public Radio and American Public Media have completed a five-Year fund raising campaign. Inspired by You raised more than $98 million, exceeding the campaign’s goal.