iHeartMedia Boston and Needham Bank have signed a multi-year sponsorship agreement. The bank, based in the Boston suburb, will be the exclusive sponsor of the WBZ NewsRadio Traffic Copter.
“We at iHeartMedia Boston are excited to start a new partnership with Needham Bank as the exclusive sponsor of the WBZ NewsRadio Traffic Copter,” said Alan Chartrand, Market President. “Listeners consistently utilize this heritage brand as an objective news sources to remain informed, and none has been more dependable over the past 100 years than WBZ NewsRadio.”
“WBZ reaches a high-quality audience that’s deeply engaged in Greater Boston and surrounding communities – an audience that’s important to Needham Bank as we expand our commercial banking outreach and help people build for their futures,” said Joe Campanelli, President and CEO of Needham Bank.