JVC Signs Marketing Agreement With Airport

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The company will upgrade all advertising signage at Long Island MacArthur Airport. JVC Media now manages advertising inventory on Long Island on five FM radio stations.

Cumulus, DAX Sign Multi-Year Deal

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The deal establishes the digital audio advertising platform as Cumulus’ exclusive third-party sales representative across network radio streaming and national programmatic advertising.

Radiothon Raises Big Money & Spirits

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Two days and just over $253,453 later, Zimmer Radio & Marketing Group believes it’s fair to say mid-Missouri believes in miracles.

Entercom’s Q4 Revenue Grew 4%

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The positive news continues for radio as another public company reports decent growth numbers. Not only that, Entercom CEO David Field said both the first and second quarters of 2019 are pacing up. Let's dig into the earnings report from Friday morning.
Radio.com

Radio.com Gets Cox, Bonneville Content

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Live-streaming broadcasts and on-demand audio from all Cox and Bonneville stations are being added to Entercom's Radio.com. The announcement follows Radio.com's recent content distribution agreements with CNN and Bloomberg Media.

How To Find Great Salespeople

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Galesburg Broadcasting Company, a three-music, one news-talk station cluster based in Galesburg, IL, handles their salesforce a bit differently than most radio stations. Chris Postin's six-person team, like other sales staffs, has goals and watches numbers; but that's where the similarities end.

Conducting Great Interviews

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(By Randy Lane) Conducting interviews effectively is paramount to attracting and maintaining listeners. Once your guest makes it through the interview filter, look at these key guidelines to ensure flawless execution and ratings success...
Ron Robinson - Radio

The New Rule Of “You” 

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(By Ronald Robinson) There has been, and continues to be, only one rule for "You": Use it as often as possible — to the exclusion of all options! Here's the danger....

5 Ways To Bring Your Team Together Today

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(By Loyd Ford) How do you create more value as a manager and consistently give yourself an edge when managing and motivating people? Moreover, how do you encourage individuals to help you reach goals? Here are some keys towards these ends.

Inclusive vs Exclusive

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(By Bob McCurdy) A more “inclusive” marketing approach is likely the most effective way to maintain or grow market share for one key reason: less “inclusive” advertising will often exclude new-to-category consumers, while “inclusive” advertising will not.

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