The next RAB Radio Works presentation will focus on understanding and selling the Furniture/Appliances category. The session will provide an overview of the home furnishings industry and an examination of case studies of advertising programs that have proved successful.
The presentation will feature Mark Schumacher, chief executive officer of the Homes Furnishings Association, and Audrey Wiseman, marketing consultant of Midwest Communications.
The presentation is set for November 17. Information and registration can be found Here.
