The Mighty 1090 Is Mighty No More
Jason Barrett was the first to report that two weeks after losing their spot on the AM dial, The Mighty 1090 has fully ceased operations. Barrett reports that Broadcast Company of the Americas pulled the plug on the station’s stream on Monday. Full story HERE.
What Your Client Needs Right Now
(By Roy Williams) It seems as though every voice in the media believes we need to be instructed about what to believe and what to do. But I am convinced we need encouragement far more than we need instruction.
Frequently Asked Questions
(By Randy Lane) Randy Lane answers a couple of questions for all the morning-show jocks, relating to commercial stops and musical content. Some of the stats may surprise you.
Hearing and Listening — A Distinct Radio Advantage
(By Bob McCurdy) Hearing develops in a fetus at just 12 weeks’ gestation. And long before our ears fully develop, we’re able hear our mother's heartbeat. It’s the first sense we develop, and it is the last sense to fade at the end.
Who Are Your Market’s Non-TV Viewers?
(By Charlie Sislen) In my previous post (Use the "80/20 Rule to Attack Television"), I showed how, by using Scarborough, you can determine what percentage of your market is consuming the bulk of television. Let me clarify further.
Saul Says No To Raising Ownership Caps
Mount Wilson Broadcasters owner Saul Levine is not one to go with the crowd. The independent broadcaster in Los Angeles speaks his mind, and many times, his view differs from the pack. That's just the way he rolls.
Brand New Digs For Colorado Public Radio
Colorado Public Radio will be moving its news service and reporting team to downtown Denver. When complete, the 9,000 square foot news room and studios will accomodate 70 reporters and producers, including the daily production of the state-wide news program, Colorado Matters.
4 Ways To Overcome An Ad Agency’s Ugly Baby
(By Barry Cohen) It always makes you wonder: if mom’s so pretty and dad’s so handsome, how did they get this ugly baby? The same holds true for advertising agencies. They may have beautiful offices and wonderful accounts, but not everything they produce comes out so attractive.
Sales Success Using A Team Approach
(By Laurie Kahn) While the goal is always to staff open positions as quickly as possible, in a market where it creates a huge challenge there are other options. We are seeing more industries going to a team approach in their sales departments.
“Branding” Is A Dangerous Gig
(By Ronald Robinson) The premise of the branding exercise is to influence the mind of the consumer. This becomes a situation akin to handling sensitive explosives – dangerous at all times and only functional when that which is supposed to be blown up, is.
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