Broadcast software provider Mr. Master is adding three new tools designed to give radio operators greater control and flexibility over their advertising systems to its AIM platform. The products – Traffic Control, The Tracker, and On Demand – are available as AIM add-ons.
Traffic Control allows radio stations to quickly fix network spot conflicts, such as repetitive or unscheduled ads. It automatically identifies scheduling issues and rectifies them based on critical information like dayparts and flight windows. This tool also enables users to manage both local and national barter inventory on a single screen. Traffic Control is now live at SummitMedia and launching nationwide.
The Tracker offers traffic departments the ability to monitor when and where network spots are aired daily. Stations can generate custom reports in seconds to track spot performance and ensure proper compensation. This tool is already in use at Premiere Networks, Audacy, Cumulus Media, Westwood One, and Compass Media, and is now rolling out nationwide.
On Demand delivers syndicated content in near real-time without the need for satellites or expensive hardware. Content is uploaded to Mr. Master’s cloud and then downloaded instantly at the station level, allowing stations to access and air syndicated programming within minutes. Stations without satellite capability can now easily receive content. On Demand is being launched with shows like HardDrive XL, Murphy, Sam & Jodi, and Alice’s Attic with Alice Cooper.
Stu Jacobs, CEO of Mr. Master, explained, “Mr. Master’s goal is to bring 100% compliance to the entire radio industry while improving advertiser environments. Our new product suite additions are a huge leap towards that goal. It is now easier than ever for our customers to not only do their jobs more efficiently but also decrease costs while increasing revenue, and ultimately provide the information that networks and advertisers need.”
