(By Chris Stonick) To be successful with a new venture, it’s important to have the maximum amount of information allowed by law. So, let me lay out more important statistics that will give you power on recruitment calls.
My new favorite survey is from our friends at the US Chamber of Commerce. They conduct an ongoing study of the number of people “available” for every 100 open jobs, state by state. (And by available, we mean warm bodies. This doesn’t mean good candidates or that they will even show up for an interview or the first day of work.)
When measuring the labor shortage, the categories are broken down into four groups. Here are the results:
- Least severe: 8 states
- Severe: 8 states
- More severe: 17 states
- Most severe: 17 states
Knowing where you stand can give you power. Companies are not finding success with conventional recruitment strategies, so introduce them to something that actually works – RADIO.
Have a question about recruitment advertising? Get in touch with me. I will be answering selections in a future article! If your radio group is looking to capture these dollars for 2025, we should talk.
For more than three decades, Chris Stonick has helped thousands of organizations across the country with recruiting and retention while generating well over $100,000,000 in billing for his client radio stations. Contact Chris at 863-397-5615 or by email. Read Chris’ Radio Ink archives here.
