Rumba 97.7 (WKAF) has debuted in Boston. The station has been rebranded from ‘97.7 The Beat of Boston’.
“Rumba 97.7 will deliver the biggest Latin hits combined with Boston’s local flavor to the FM airwaves—appealing to Boston’s growing Hispanic community,” said Dylan Sprague, SVP, Programming iHeartMedia Boston.
The debut of the iHeartMedia station will be marked by continuous music through July 5.
Rumba 97.7 is actively recruiting local programming and marketing talent to work at the station. Applications can be found Here.
