NPR is elevating two of its own to lead digital growth. Bryan Moffett has been promoted to SVP of Transformation, while Michael Seifollahi steps up to VP of Audience Technology and Data, as the network sharpens its focus on audience and revenue expansion.
Moffett will lead the design and execution of enterprise-wide transformation initiatives tied to NPR’s strategic priorities, with a focus on cross-team execution to support audience growth and Network collaboration. Since 2022, Moffett has held a dual role as Chief Operating Officer at National Public Media, which he will continue, and Senior Vice President for Network Growth at NPR.
Seifollahi will lead and scale a team of engineers across full-stack, front-end, mobile, voice, and QA practices, partnering with NPR’s soon-to-be-hired Senior Vice President of Product and Data on the technical and architectural vision for the next generation of products powering NPR’s digital ecosystem.
He joined NPR in 2013 as a Lead Mobile Engineer and was part of the team that conceived and engineered the on-demand listening experience that became NPR One. He also helped lead NPR’s shift from multiple mobile apps to its current unified mobile app strategy.
Moffett commented, “This is a critical moment in media, and particularly for public media. The challenges are formidable, but so is the opportunity. I’m tremendously excited to work within NPR and across the Network to ensure our digital transformation leads to audience and revenue growth, as we re-imagine how public media can deliver on our mission and make an even larger impact over the next 50 years.”
Seifollahi said, “I have been fortunate to represent NPR’s mission and our Network through the products we build, and to collaborate with passionate experts across a multitude of disciplines. I’m energized to take on the challenges before us now, and for the opportunity it presents to continue developing our brilliant Audience Technology team.”
NPR Chief Operating Officer Ryan Merkley added, “NPR is in a pivotal moment when we are working across the Network to better serve audiences across news, digital products, fundraising, marketing, and distribution…Bryan and Mike are both exceptional leaders who have consistently driven growth and innovation throughout their tenures and developed a deep understanding of NPR and the Member organizations.”
