RAB has partnered with NuVoodoo to survey radio sellers nationwide about the state of their day-to-day work with advertisers. Topics include attribution, AI, client retention, sales challenges, and the tools and resources sellers say they need to succeed.
RAB says the goal is to identify what’s working, what’s missing, and where the industry should focus next. The effort follows other recent RAB research pushes, including its Digital Benchmarking Report with Borrell Associates, aimed at helping radio sellers keep pace with digital advertising trends.
Findings are expected to guide the development of resources aimed at helping radio sellers compete more effectively with digital rivals, communicate in the same terms as their digital counterparts, and reinforce their role as trusted marketing partners.
The survey remains open through September 30.
