The National Association of Broadcasters says local radio and TV stations across the country have donated about $10 million in airtime for a PSA campaign on COVID-19 since the organization launched the initiative on March 12. Almost 36,000 of the PSA’s, focused on preventing the spread of coronavirus, have already aired. This is in addition to what stations are producing locally to get the word out to listeners.
The PSA effort is part of a Coronavirus Response Toolkit, an online resource to help broadcast radio and TV stations accurately cover the coronavirus disease and prepare for the impact on their staff, community and businesses.
Listen, download and share the PSA HERE
How inadaquate is the NAB…While Rome is burning, the NAB is talking about free inventory…Is Gordon so insulated and pensionized that he doesn’t see what’s going on!!!We need the NAB to help with funding, not supply mega consolidated broadcasters with PSA’s!…Thousand of broadcasters are being laid off. The broadcast community is reeling!…NAB go fight for us with Congress or there will be no broadcasters when this is over…Or step down!