The Radio Advertising Bureau will present five revenue and professional development-oriented sales and marketing sessions at this year’s NAB Show in Las Vegas, April 18-22. These sessions are part of the Business of Media program at the Las Vegas Convention Center, North Hall.
The five sessions, led by the RAB Professional Development team, feature a roster of radio and digital executives who will share their perspectives on understanding advertisers’ buying trends, managing their teams through rapid change, and learning how to lead their companies through unpredictability.
“This year’s sessions will help radio sellers and managers better understand how change can lead to opportunities,” said Erica Farber, RAB President and CEO. “From revenue ideas to understanding advertisers’ needs, NAB Show attendees will be able to apply what they learned in their markets to help meet their 2020 goals.”
The Radio Advertising Bureau’s sessions are as follows:
Monday, April 20 – Room N260 – A
10:40 a.m. – 12 p.m.
Radio Engage: Beyond the Spot – Revenue Ideas for Small and Medium Markets
Tuesday, April 21 – Room N258
9 a.m. – 10:20 a.m.
Managing Through Change…
10:40 a.m. – 12 p.m.
The Importance of Vision and Values in Times of Volatility
Wednesday, April 22– Room N256
9 a.m.-10:20 a.m.
Understanding Advertiser Expectations to Maximizing Revenue Potential
9 a.m. – 9:40 a.m.
What Advertisers are Buying (and not) in 2020
9:40 a.m. – 10:20 a.m.
Putting All the Puzzle Pieces Together
For more information about the NAB Show and the Business of Media program click here.
