In their latest episode Borrell’s Local Marketing Trends, Gordon & Corey take a no-holds-barred look at the explosion in video viewing and measurement. The guys point out it’s everywhere — from elevators to urinals to waiting rooms to right there in your hand (if you’re holding a cellphone). Thanks to ubiquitous digital delivery, 22 million adults now report regularly watching video in five different places.
The podcast features an interview with Bill Livek, the new CEO of Comscore. He’s calling the current phenomenon a “renaissance” for TV — and the “Golden Age of Video.”
