The final round judging panel for the 28th Annual Radio Mercury Awards, made up of top-level agency creative leaders, represents radio’s top advertising categories, including automotive, communications, financial services, packaged goods, OTC, retail, spirits, and fast-food restaurants.
Here is the 2019 Radio Mercury Awards Final Round Judging Panel:
• Chief Judge — Chris Beresford-Hill, Chief Creative Officer, TBWAChiatDay, NY.
• Robin Fitzgerald, CCO, BBDO Atlanta.
• Donnell Johnson, Co-ECD, Publicis.
• Zoe Kessler, CD, BFG 9000, NY.
• Jeff Kling, CCO Emeritus, Fallon Worldwide.
• Dan Lucey, ECD, Joan Creative, NY.
• John Matejczjk CCO, Founder, M/H – VCCP, S.F.
• Andres Ordonez, CCO, Energy BBDO Chicago.
• Chris Smith, Brand Group Creative Head, The Richards Group Dallas.
To learn more about this year’s judges click here.
“We were fortunate enough to land some of the best creative leaders in the country,” said Beresford-Hill. “I can’t wait to sit together in May and listen to all of the finalists with this group. There should be some healthy debate; I expect nothing less with all these strong personalities.”
The Radio Mercury Awards will announce the total number of awards to be given out when the 2019 Finalists are announced in early May. Winners will be announced at the 2019 Radio Mercury Awards event on June 6, 2019 at SONY Hall in New York.
The call for entries will officially begin in January. For more information regarding entry guidelines, category descriptions, entry fees, and deadlines please go to www.radiomercuryawards.com.
Wow! All ad agency bigwigs. No one from radio to judge radio ads?
I’ll bet most if not all winners based on T.V. audio from campaigns aired LEAST on radio.
RAB needs to add the category most stations value most: local direct retail.
The same rules of persuasion that apply to national brands rarely work for local direct retailers.
And any radio station that tried to submit creative based on tested methods would never impress. You know, ads based on tested methods, promise benefit, identify advertiser and town in the intro line. Ads that blend permanent and variable copy elements, give clear, landmark directions to the store and end with a strong call to action. Ads with familiar voices and stellar production from real radio station talent.
Just a bunch of agency execs patting each other on the back!
My suggestion: skip the awards and hang out at the Sony Hall bar! I hear it’s very nice!