On Tuesday, more than 40 Chicagoland radio stations simultaneously aired a 60-second interview with Brent Stern (pictured), VP of Marketing & IT at Rogers & Hollands Jewelers, discussing how radio is a primary advertising avenue for reaching customers.
“Rogers & Hollands Jewelers have been stalwart supporters of the radio industry and have enjoyed a fantastic return on their investment year after year,” said Matt Scarano, Chairman of the Illinois Broadcasters Association’s Radio Broadcasters of Chicagoland (RBC) Committee. “The Chicago Radio Industry is proud to be a part of building the prestigious Rogers & Hollands brand and to deliver unparalleled results.”
“Radio is a big part of our marketing mix,” said Brent Stern, Vice President of Marketing & IT at Rogers & Hollands Jewelers. “Chicago is unique in that it has an unbelievable breadth of radio stations. These stations provide the most efficient way to get our message across.”
“It’s always great to hear another success story from an advertiser delighted with the very effective medium of broadcast radio,” remarked Dennis Lyle, President and CEO of the Illinois Broadcasters Association. “Rogers & Hollands, like the sparkling jewelry they sell, is clearly a shining example of such a satisfied radio advertiser.”
This “Chicago Radio Drives Results” roadblock initiative was first introduced by the RBC in 2016 via a 30-minute live conversation with Chicago Mayor Rahm Emanuel during a Chicago Radio Town Hall Meeting. During the last two years, the RBC has simultaneously aired 60-second interviews with some of the top radio advertisers in the Chicagoland area. The RBC also came together to support the efforts of the American Red Cross and those affected by Hurricane Harvey in Houston and across the Gulf Coast by simultaneously airing a :60 public service announcement on Chicagoland radio stations.