That’s according to the latest figures from Standard Media Index. Overall U.S. Ad Revenue was up 7% for the month, with digital gaining 17%, TV was flat, radio was up 7%, out-of-home gained 10% and print was down 27%. October’s national ad market was also up 7% for the month.
The biggest advertising category across all media — automotive — was down 1% and telecommunications was down 2%, the prescription drug category was up 14%, insurance was up 1% and quick-serve restaurants gained 12%.
