“One Song, One Us” Is Radio From The Heart

Connoisseur Media has a new campaign — “One Song, One Us” — which will be launching across all of its radio stations Monday, October 1. The mission of this initiative, which was developed by Connoisseur Media CEO Jeff Warshaw, is to encourage unity, love, kindness, acceptance, and hope in our communities through the power of music and the artist’s messages by featuring a song at 2:00 p.m. every weekday on all stations. The song will essentially be chosen by the listener; it will be their song and their story which they will share by visiting the website of their favorite Connoisseur Media radio station.

Michelle Stevens, Director of Brand Management, said, “Jeff is as competitive and outspoken as anyone in our industry. I asked him what his hope was, and it was simple: ‘To use the power of our stations to encourage inclusiveness, respect, and love in our communities…We all have struggled with issues like depression, addiction, insecurity, abuse, and a host of other things, that can be disabling to the human spirit without compassion and support. Music is so often the familiar tie that is able to connect us all on a deeper level when it’s difficult to articulate for ourselves. Together, we can take a fresh approach to the meaning behind the lyrics and weave a bond of unity, inner strength, and the simple reassurance that we are not alone”. 

Warshaw said, “We hope that the artists will join with us and share their inspiration for the meaning within their songs with a brief message of positivity and encouragement. In return, this will offer the artists a great opportunity to connect with the audience in a more intimate way than ever before, creating a more personal bond between listener and artist.”