Baseball Is Very Very Good For Radio


Nielsen says radio listeners love baseball. Nielsen’s PPM ratings for April confirm a seasonal increase in listening to sports radio stations when the major league season gets underway. “Each year, the All Sports format’s audience share peaks in the fall when football kicks off and the World Series takes place, remains strong through the end of the NFL playoffs and then spikes again in the spring around opening day.”

This year, Major League Baseball’s opening day—March 29—was the earliest opening day ever and, according to Nielsen, it also marked the first day of the April PPM survey (March 29-April 25). “As a result, sports radio had its strongest April book since PPM measurement began in full in the beginning of 2011. This month’s 4.6% share among the total audience (ages 6 and older) is the highest April result for the format ever.”


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