The National Association of Black Owned Broadcasters has created a new campaign called Use Your Power. The campaign is directed at the listeners of NABOB member and African American-targeted radio stations. It’s designed to educate audiences about the $1.2 trillion dollar consumer buying power of African Americans and to encourage them to “use that power wisely.” The campaign has two goals. First, to encourage audiences to patronize establishments that support NABOB stations. Second, to encourage audiences to vote in every election in which they are eligible to vote.
NABOB President Jim Winston says the Use Your Power campaign is being initiated to recognize that 2018 has already proven to be a year of great change. “The March to Save Our Lives, which took place in cities around the country on March 24th, is just one indicator that young people are going to be involved and active in the 2018 elections. Following up on 2017’s Black Lives Matter demonstrations, and the Women’s March, NABOB broadcast stations are eager to have a major role in the political movement that is sweeping our country. As we approach, on April 4th, the 50th anniversary of the assassination of Dr. Martin Luther King, Jr., we believe the Use Your Power campaign is a fitting way to acknowledge that date.”
You can listen to the ads HERE.
