The annual Edison Research study at the 2018 Country Radio Seminar will focus on smart speakers. According to new research, 71% of smart speaker owners who listen to country radio said listening to their favorite AM/FM radio station is a reason they wanted the device. The full study will be presented on Tuesday, February 6, 2018 at 9:30 a.m. at the Omni Hotel in Nashville. Edison has been presenting at CRS for 20 years.
The 2018 presentation will look at the new devices from the perspective of the country listener in order to understand how they are already using smart speakers and how they use the technology to connect with their favorite radio stations. Edison Research will present ideas on how to use smart speakers to strengthen the already strong relationship between the listener and country radio.
“This is technology that is not just being used by young people. We’re seeing so many different kinds of owners who enjoy interacting with these devices. Smart speakers present a tremendous opportunity for radio,” said Megan Lazovick, Director of Research at Edison Research. Drawing from new behavioral data and opinions from in-person interviews with country fans, the research will pinpoint how radio can use this technology to their advantage. Edison, known for putting on an entertaining and informative show, will bring videos that walk through the process of creating and using a skill on a smart speaker — with interviews with developers, country radio programmers, and smart speaker users.
