DoSomething.org and Chevrolet have joined forces with beauty and fashion expert Amanda Steele for a game of “Ride & Seek.” This latest campaign from DoSomething.org engages young people around the importance of seat belt usage, without losing their interest. The seat belt – that safety wonder that Ralf Nader pressured the auto industry to make standard in every car – saves 14,000 lives every year in the United States. Yet, even though Americans these days are six times better at wearing a seat belt since the 80s, teens still have the lowest seat belt usage among any age group. The Ride & Seek campaign gives young people shareable and intriguing content, not scare tactics, to keep friends safe on the road.
iHeart will promote the campaign by airing PSAs.
“DoSomething is always challenging itself to find creative ways to approach young people about important subjects in their lives,” said Michele Fino, Chief Marketing Officer at DoSomething.org. “We’re thrilled to work with Chevrolet to create a fun and inspiring way to empower young people to change their behaviors when it comes to seat belts and safe driving practices.
“We are pleased to work with an organization like DoSomething.org to help spread the message about the importance of seat belt use. It’s the number one thing all drivers and passengers, including teens, can do to protect themselves while in a vehicle,” said Tricia Morrow, Chevrolet safety engineer.
Young people can sign up at DoSomething.org/ride-seek or by texting SEEK to 38383, where they can download and print fill-in-the-blank flyers to keep curious friends safe in the vehicle. Those who upload a picture of their posters will be entered for the chance to win a $5,000 scholarship.
For more information about Ride & Seek:
To view the PSA, visit: https://youtu.be/ogSIc_iP7e4