Typically, Chicago radio stations work together to promote the power of radio for advertisers. Now they’re turning their attention to how the power of radio can work to help communities in need across the country. Over 30 Chicago stations will simultaneously air a :60 second spot to support the Red Cross as they work to help those affected by Hurricane Harvey in Houston and across the Gulf Coast. The spot will air Wednesday at 4:29 p.m.
Illinois Broadcasters Association Radio Broadcasters of Chicagoland Committee Chairman Matt Scarano said, “The Radio Broadcasters of Chicagoland are proud to unite as a group to help the people of Houston impacted by the devastating floods. We urge all Chicagoans to contribute to the relief efforts that are so desperately needed. We are using the power of radio in both English and Spanish, to help out those in need. In a time of crisis, Chicago radio is willing to help in any way we can.”
“What a great idea for the Radio Broadcasters of Chicagoland to apply their winning roadblock formula in building instantaneous public awareness to the immediate needs of the Red Cross in helping victims of Hurricane Harvey,” said Dennis Lyle, president and CEO of the Illinois Broadcasters Association. “Doing so is yet another reflection of the care and concern local broadcasters have for their community and communities beyond.”
